Twitter Supports Aleph’s Equitable Education Program

January 12, 2022

Twitter supports Aleph’s equitable educational program and acquires a minority stake in the company.

Httpool/IMS/Wise.blue strengthens its Twitter partnership as the digital giant joins the Aleph Group as an equity holder. By investing in the Aleph Group, Twitter has backed the company’s commitment to training the next generation of digital experts in over 90 countries on five continents.

Twitter has recognized the urgency to provide digital-first education to every corner of the planet. The Internet and mobile phones have created an information superhighway. Aleph brands are paving that highway with educational tools and content, delivering access to those that have yet to harness the full power of digitalization.

Twitter Inc. (TWTR) is the first Silicon Valley company to join the Aleph Group – a global company bringing together IMS, Httpool, Wise.blue, and AdDynamo. Twitter joins as a stakeholder to support Aleph’s educational program. For over a decade, Twitter has relied on Aleph’s brands – IMS Internet Media Services, Httpool, and AdDynamo – to be their exclusive advertising partners in 74 countries where they do not have a local presence. Aleph helps Twitter monetize their user base primarily in emerging countries by providing:

  • Dedicated local sales and support teams;
  • Proprietary technology to help advertisers maximize their Twitter investments;
  • Robust cross-border payment solution, helping Twitter efficiently generate incremental revenue in non-core markets.

Why is the Aleph Group and Twitter partnership important?

  1. Enablers of the digital-first world

    In a globally connected world, where mobile technology and Internet access have become our greatest social equalizers, the skills of the past are being replaced by new technologies. To survive and thrive in the labour market of the future, professionals will need to develop their unique competitive advantages. Digital skills will become a necessity, and those with greater digital skills will hold the key to success. That’s why Aleph has started their mission of powering the digital ecosystem in emerging countries, as well as unlocking and driving economic growth that was backed by Twitter. A step forward towards the digital-first world!

  2. Amplifying career development opportunities

    The Aleph Group aims to provide digital advertising education, training, and certification to over 50,000 digital professionals in 90 countries worldwide, creating new digital jobs for the future, and underpinning economic development in underserved markets. By building a proprietary educational platform, it will enable professionals of all ages to acquire a certification and join the community of 50,000 Aleph-trained professionals from across the globe, thus amplifying their employment and career development opportunities.

  3. Educating a new generation of digital professionals

    “This is a clear endorsement of our efforts to educate a new generation of digital professionals, namely everywhere around the globe. Access to quality education is key to personal success, yet some parts of the world keep being left behind. Our mission is to ensure that being a digital expert becomes a possibility for all, and we are committed to making that happen.” Gastón Taratuta, Aleph Group Founder and CEO

Connecting billions of consumers in emerging and underserved countries: Wise.blue & Aleph Group as leading global digital advertising enablers.

Wise.blue is part of the Aleph Group, Inc, a leading global digital advertising enabler serving as a crucial link at the core of the global digital ecosystem, connecting the largest digital platforms with thousands of advertisers and billions of consumers in emerging and underserved countries. The commercial and, in many cases, exclusive agreements that Aleph has with leading digital platforms, such as Twitter, Meta, LinkedIn, Snapchat, TikTok, Spotify, and Twitch, help them provide digital platforms with a sustainable and scalable way to monetize their advertising inventory in emerging countries, namely at little additional cost and with little complexity.

Reach out to us and become part of a company that allows advertisers in over 90 countries and across 43 different currencies to reach close to 3 billion consumers and maximize their digital advertising potential.

Unleash the power of Wise.blue

Talk to Us

Connect

Ready to outperform on 𝕏?