Advertising Your Ecommerce Business on ๐: How To Win Over Audiences
December 7, 2022
On a global scale, eCommerce sales have experienced year-over-year growth.
In 2021, the number of global digital buyers was estimated at 2.14 billion and this figure is only expected to rise in the coming years. This is great news for eCommerce brands. There is no better time than now to capitalize on this continued growth and further increase investments in social media advertising, particularly on networks such as ๐.
๐ is the number 1 platform for discovering new information and is considered to be in the top 10 social platforms for businesses, with its 329 million global monthly users and influential audiences, the platform is therefore undoubtedly an asset in the world of digital advertising.
According to ๐, โ53% of people are more likely to be the first to buy new products.โ Additionally, while a ๐ survey found that more than half of its participants were introduced to new brands or products by an ๐ user, 9 in 10 people said theyโve changed their opinion about a purchase because of advice from someone else on the platform.
Itโs therefore essential that eCommerce brands incorporate Twitter into their digital advertising plans if they want to reach wider audiences and increase conversions. This is where performance marketing solutions such as Wise.blue can help.
How to Drive Conversions With Wise.blue
Helping businesses to outperform on ๐, Wise.blue is a powerful performance marketing product, offering exclusive features, specifically developed to save time and optimize campaigns.
With our range of tools, you can do everything from automating the creation of ads and building engagement with customers, to A/B testing and analyzing your marketing content. In turn, youโre better able to achieve your marketing objectives.
Which Wise.blue Products can Best Help Your Business Achieve its Goals?
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Automated catalog ads
Marketing automation has not only transformed the process of digital marketing, but also businesses ability to reach their metrics, with each performance campaign. Research shows that marketing automation can drive a 14.5% increase in sales and a 12.2% reduction in marketing costs.
Our Automated Catalog Ads feature helps marketers to automate and accelerate the ad creation process. Ads are directly built from a clientโs product catalog and scheduled for different target markets. They can be designed with variations in text, product images, prices, and more. The ads can also be saved so that theyโre automatically published when a new campaign comes around.
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Autopilot
Created to automate campaign management and optimize ad performance for ๐, Autopilot is a Wise.blue tool that works round the clock, saving you both time and effort. Through the use of a predictive AI algorithm, this product automatically adjusts bids and budget spend, ensuring that youโre meeting your KPI targets every step of the way. -
Heart2Remind
As we well know, a customer’s experience with your brand and their ability to connect, determines how likely they are to interact with your brand,ย and become a loyal customer.ย
With our Heart2Remind feature, you can update your ๐ audiences on your latest product launches, product discounts, send reminders for live brand events, and everything in between. This sets the stage for you to create personalized experiences for your customers and build rapport with them, thus gaining their long-term loyalty. -
A/B testing
One of the final and most important stages of ad creation is A/B testing. With Wise.blueโs A/B testing, businesses can compare the performance of multiple Twitter ads with varying images, text, content, and target markets. By testing your marketing content, youโre able to identify and focus your resources on the type of content that results in conversation, and in turn, continue to boost your conversions, while maintaining low marketing costs.
Zalando - How They Increased Consumer Spending With Wise.blue
Zalando is a German eCommerce company that offers fashion and lifestyle products to consumers in 23 countries. They used Wise.blueโs bulk edits, enhanced analytics, and retargeting tools to acquire new customers, testing whether they could scale their business with the help of ๐ campaigns. Within 6 months, Wise.blue helped Zalando to improve their metrics by more than 100%.
โThe experience of working with the Wise.blue team was simply mind blowing. Considering the extensive set up of the campaign and the big number of audiences we wished to analyze, we couldnโt have done it without the Wise.blue technology and the team behind the platform. Sophisticated knowledge about running ๐ campaigns and interpreting results for their optimal use is what makes the team truly unique. Wise.blue certainly allowed us to understand the full potential of our advertising efforts on ๐*.โ*
-Abhishek Bhatia
Product Manager at Zalando
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