Dynamic Ads
AI-powered ads that adapt to maximise your performance.
An exclusive feature, provided in partnership with GenusAI, Dynamic Ads allows you to create Ads that automatically adjust to maximize relevance and impact. Generate creatives with dynamic elements and unique post copies for each product in your catalog. Adapt your ads for peak performance during special occasions or when your products are most relevant to your target audience.
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Effortless ad optimization for real-time relevance
Dynamic Ads will help you:
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Maximize Results
Tailor ads to specific events, times, or audience segments for peak performance.
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Support
full ad groups that are not supported in š¯•¸ Ads UI.
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Save Time
Eliminate manual ad adjustments with automated catalog ad features.
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Drive Engagement
Deliver the right message at the right moment to capture attention.
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Boost Conversions
Increase clicks and sales with ads that resonate with viewers
How does it work?
Prepare Copy
Craft post copy variations for each dynamic concept.
Automate
Automated Catalog Ads feature adjusts and launched ads in campaigns automatically.
Enhance Creative
Add dynamic elements (text, images, offers) to existing ads.
ACA Example
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5
X
Conversion Rate compared to previously manually managed campaigns
Mercado Livre partnered with Wise.blue, Winclap, and Aleph to automate their X ad campaigns using Automated Catalog Ads (ACA) and unique creative technology. This approach automated X posts based on product updates and internal categorization, resulting in a 55% decrease in cost-per-purchase, a 5.2x increase in conversion rate, and significantly faster campaign launches.
Use Cases by Industry
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- Retail & Ecommerce: Black Friday, Christmas, Ramadan, Valentineā€™s Day & popular sales moments
- Travel: Hotel and airline brands during popular vacation periods (Summer, New Yearā€™s and more).
- Food Delivery & Online Ordering: Lunch and dinner specials, targeted coupons
- Entertainment: Event promotions, new releases
- FinTech: market-based offers, trading hours
- Gambling: market updates, feature launches