Universidad UTE
Established in 1971, Universidad UTE is a private university in Ecuador. Over the years, theyā€™ve become one of the biggest universities in the country, with various study programs on offer.
How one of the biggest universities in Ecuador reduced the Cost per Prospective Student by 40%
The Approach
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The Goal
To increase student traffic to their website and quality conversions while reducing the cost of acquiring prospective students.
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The Challenge
The university was running several campaigns for multiple study programs and they had a challenge with allocating budgets across the best-performing campaigns in order to get the lowest cost per prospective student (CRS).
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The Solution
Using Wise.blueā€™s Autopilot 2.0, they were able to effectively optimise and automatically manage campaign spend based on results. This allowed Universidad UTE to select the KPIs and total daily budget for all campaigns and automatically allocate their budget to the best-performing ones.
The Results
With the use of Wise.blueā€™s Autopilot 2.0, the University managed to increase the number of prospective students by 60% while at the same time, decreased the Cost-per-Lead by 40% and the Cost per Link click by 20%.
Autopilot managed to double daily link clicks with the same daily spend compared to manually managed campaign.
KPIs
- +60% Prospective Students
- -40% Cost per Lead
- 2x Daily Link Clicks
- -12% CPM
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