Trading 212
Acquired 34X more leads through 𝕏 (formerly Twitter)
Trading 212 is a fintech company with more than 1.5 million clients.
It is a London-based company that democratises financial markets with free, smart and easy-to-use apps, enabling anyone to trade stocks, ETFs, forex, commodities and more.
Challenge
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Strategy:
To attract new customers and active mobile app users.
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Objective:
To build awareness, generate interest and encourage people to take action.
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KPIs to track:
Leads, volume and investment rate.
How they did it
Together with Wise.blue, Trading 212 designed and ran an ongoing campaign to build awareness, generate interest and encourage people to take action. 𝕏 was an obvious platform of choice to reach Trading 212’s target audience of tech-savvy traders and investment enthusiasts, as 𝕏 users are 2.6× more likely to use digital financial tools and services than non-users. To demonstrate the advantages of online trading, three types of ad formats were used: static, video and carousels. The Wise.blue team ensured that the campaign was managed 24/7, with settings focused on CPI bidding and high daily budgets. Moreover, Wise.blue experts focused on creating a strong understanding of Trading 212’s business model. Once the campaign was finalised, the teams implemented non-stop campaign management with wide targeting.
Performance
- 13× Higher volume
- 34× More leads
- 40× Higher investment
Case Studies.
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