Scaling TaDa’s Mexico marketing activities on 𝕏
TaDa Drink Delivery is an innovative Latam-based digital platform revolutionizing the delivery of cold beverages. Their mission is to provide customers with fast, convenient access to their favorite drinks at competitive prices.
In June 2023, TaDa Delivery & EPA Digital partnered with Wise.blue to bolster their app install campaigns and unlock new levels of performance.
Wise.blue empowered TaDa Delivery to streamline campaign management, gain valuable insights, and achieve substantial growth while significantly reducing costs.
What we wanted to achieve
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The Challenge
TaDa sought to enhance app usage in Mexico by driving both app installs and new customer acquisition, while simultaneously reducing CPI (Cost Per Install) and CPA (Cost Per Acquisition). To achieve sustainable, long-term growth, TaDa needed a solution to streamline their operations and gain deeper insights into their campaign data.
How we did it?
Tada and EPA digital partnered with Wise.blue and implemented an automated dashboard for real-time campaign performance visualization, a campaign manager to streamline operations, and automated catalog ads for efficient ad creation and management.
Automated Dashboard: Wise.blue’s dashboard provided real-time, centralized visualization of campaign performance, saving the team significant time and enhancing decision-making.
Campaign Manager: Streamlined campaign management, making daily operations more efficient.
Automated Catalog Ads: Easily create and manage ads, leveraging TaDa’s product catalog to dynamically generate engaging ad creatives.
Performance
- -82% Customer Acquisition Cost
- 570% Growth in campaign activities
- 30% Conversion Rate
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