Revolutionizing Ad Creation: How we streamlined Multi-Country Campaigns
TaDa Delivery is AB InBevā€™s first global direct-to-consumer digital platform in Latam market that sends cold drinks to your home, quickly and at a magical price, focused on creating personalized home-based experiences, understanding consumer preferences and enhancing moments of joy with accessible & diverse products.
TaDa Delivery & EPA Digital partnered with Wise.blue and GenusAI for a streamlined approach.
This approach ensured efficiency, consistency, and ongoing relevance, leading to improved campaign performance for TaDa Delivery.
What we wanted to overcome
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Time-Consuming Process
The process of creating and launching ads across multiple countries on X platform was labor-intensive and time-consuming, leading to delays in campaign deployment.
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Inefficiency
The inefficiencies in the existing workflow resulted in suboptimal ad quality and missed opportunities for targeting specific audience segments effectively.
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Lack of Personalization
The ads lacked personalization, failing to resonate with the diverse target audience in each country and align with TaDa Delivery's brand identity.
How we did it?
- Branded, Localized Design: Collaborated to create branded, localized designs for product ads.
- Automated Application: Designs automatically applied to every product in the feed for consistency.
- Automated Post Copies: Post copies generated based on X best practices and client preferences.
- Wise.blue Automated Catalogue Ads: Set up and launched campaigns using Wise.blue’s automated catalogue ads feature.
Performance
- -36% Cost-Per-Purchase
- +17% Orders in Ecuador and Peru
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