NordVPN
Maintaining engagement throughout the period of the campaign.
NordVPN serves more than 14 million global consumers.
It was launched in 2012 and was recently recognized as Lithuaniaā€™s second tech unicorn.
Challenge:
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Strategy:
To promote a Twitter giveaway for their 10-year anniversary.
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Objective:
To increase engagement rates and the number of subscriptions to their service.
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KPIs to track:
Engagement rate, like per impression, and cost per like.
How they did it
For their 10th anniversary, NordVPN decided to reward their š¯•¸ audiences with a giveaway which they promoted using Wise.blueā€™s Heart2Remind, a brand reminder feature that notifies š¯•¸ users of any new content, news, promotions, availability (and much more!) that is available. Itā€™s a great feature to create momentum about a big launch or valuable giveaway! The strategy was to send out a tweet one week after the campaign had begun, promoting the giveaway and inviting followers to like the tweet in return for an exclusive promo code. Once users opted-in to receive the companyā€™s messages, a few more tweets were sent out, including an instant response with the code and reminders to participate in the limited-time offer. Wise.blueā€™s Heart2Remind enabled NordVPN to send out automated tweets and reminders to their customers, thus maintaining engagement throughout the campaign period.
Performance
- 6% Improved cost per like
- 1.3x Increased engagement rate
- 1.7x Higher like per impression
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