Overperforming with Wise.blue features

MENA’s premier global communications group, Mindshare is located in 10 countries across the GCC, Levant, and North Africa. As the first independent agency launched in the region, Mindshare MENA has been a pioneer in the field of creative communications since 1999.

MindshareĀ aimed to significantly increase their clientā€™s X followers to expand their reach and engagement with key audiences.

Here’s how we helped their client overperform with Autopilot and Advanced Analytics

Our Approach

  1. Objective

    Significantly increase their clientā€™s X followers to expand their reach and engagement with key audiences. Recognizing the need for advanced optimization to maximize their X advertising campaigns, Mindshare agency turned to Wise.blue by Aleph.

  2. Strategy

    Wise.blue's platform offered a powerful solution to the challenges Mindshare faced with X's native advertising platform, particularly in driving efficient follower growth. The core of their strategy relied on Wise.blue's Autopilot feature, which intelligently automated campaign management. This approach ensured that Mindshare ensure that X advertising campaigns were not only highly effective in gaining followers but also efficiently managed, maximizing their return on investment.

  3. Solutions

    Optimize bids and targeting in real-time: Autopilot constantly adjusted campaign parameters to reach the most receptive audience and maximize clicks. Increase efficiency and reduce manual effort: By automating key tasks, Autopilot freed up Mindshare team to focus on strategic initiatives. Drive superior results: With Autopilot data-driven approach, Mindshare achieved a 50% increase in clicks on their ads, directly translating to significant follower growth. Make Data-driven decisions: With advanced analytics and performance tracking by the platform's comprehensive dashboard provided in-depth insights into campaign performance.

What did we achieve

  • The Wise.blue campaigns achieved significantly lower CPC and improved number of clicks
  • Together we managed to increase X followers by 100%, reaching 20,000.


Performance

  • -50% Lower CPC
  • 100% Increase in Followers

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