Hubtel & Autopilot 2.0
Hubtel, a indigenous Ghanaian company, empowers payment, bulk messaging, quick commerce, and connects businesses with customers.
Hubtel’s Remarkableย 78% Cost-Per-Purchase Improvement with Autopilot 2.0
Hubtel, a indigenous Ghanaian company, empowers payment, bulk messaging, quick commerce, and connects businesses with customers.
The company is renowned for enhancing digital transactions to enable everyone easily partake in the digital economy. It currently boasts 10M+ users in Ghana.
Our Approach
-
Goal
Hubtel aimed to boost app usage in Ghana and target X audience, specifically normalizing car insurance payments. Initial tests resulted in higher CPIs than anticipated. To counter this, automated daily budget allocation was deployed to drive app installs and cut overall CPI.
-
Strategy
Hubtel strategically employed AutoPilot 2.0 to enhance the efficiency of their daily budget allocation across various campaigns, with a focus on boosting the impact of high-performing campaigns while minimizing expenditure on those yielding lower results.
-
Results
Implementing this approach generated noteworthy outcomes as key performance indicators (KPIs) demonstrated substantial enhancements.
What did we achieve
The strategy ensured precise targeting, aligning the automated budget allocation with the identified audience segments for optimal campaign performance.(25+, across devices with similar audiences)
- Leveraged AutoPilot 2.0 for automated budget allocation among 6 campaigns.
- Executed daily budget allocation to optimize app installs in top-performing ad campaigns.
- Directed budget towards specific demographics within the Ghanaian audience for increased interest and cost-effectiveness.
Performance
- -78% Cost-per-Purchase
- -60% Cost-per-Click
- -29% Cost-per-Install
Case Studies.
Related Articles
Alinma Bank and Mindshare in Middle East Boost ๐ Followers While Slashing CPF by 70%
Founded in 2006 by royal decree, Alinma Bank has a strong record of accomplishment of supporting the national economy and helping individuals and businesses pursue their goals and aspirations.
Axia
Axia & Heart2Remind
Connect