Gamers8 & Heart2Remind
Highlighting events to gaming fans during the Gamers8 festival in Saudi Arabia using Heart2Remind.
Together we wanted to generate awareness among š¯•¸ gaming fansĀ on specific events throughout the festival.
One of the biggest gaming events in the world, Gamers8 is the ultimate destination for gamers, e-sport enthusiasts and families, and a competitive tournament among local and international teams.
This thrilling festival usually takes place from July to September at a dedicated venue at Boulevard Riyadh City in Saudi Arabia. This yearā€™s gaming event started on Saturday July 6 until Thursday August 31. The festival brings with it immersive experiences, fierce tournaments, whopping prize pools, and live performances meaning thereā€™s something for everyone to enjoy.
The 2023 edition included 15 tournaments: Fortnite, Rocket League, FIFA Club World Cup, Tekken, Rainbow Six Siege, Riyadh Masters, PUBG MOBILE, ESL Sim Racing, Starcraft II, Street Fighter 6, PGS 2, CS:GO, PMWI, FIFAE Nations Cup, FIFAE World Cup.
The Approach
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Strategy:
To communicate with gaming fans and festival attendees using Wise.blue's unique Heart2Remind automated notification and reminder feature and get as many opt-ins as possible.
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Objective:
Generate awareness and participation at specific Gamers8 events throughout the festival
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KPIs to track:
Opt-ins for for future notifications, Cost-per-Engagement, Number of personalised notifications
Our approach
- Launched an engagement campaign to promote the event for the whole month (August-September)
- Reached the maximum amount of audiences and attracted 5,600 opt-in users for future notifications by adding an instant personalized notification that each user receives after liking the post.
- Sent 8.057 personalized reminders to the opt-in users about specific Gamers8 events
- Strategically chose Carousel Ads for notifications as users were more likely to engage with this ad format which also allowed the client to prompt different events in one postĀ
- Achieved a CPE at only SAR 0.38 ($0.10)
Performance
- 5,600 User Opt-ins
- 0.10 Cost-per-Engagement
- 8,057 Personalised Reminders
Connect