Coca Cola
Using Heart2Remind to Engage with π (formerly Twitter) Audiences for the World Cup 2022 Campaign
The Coca Cola KSA team had a goal to encourage audiences to watch a Coca Cola TV ad on specific dates and participate in the FIFA World Cup 2022 campaign.
Therefore, they decided to run campaigns with personalized messages and different objectives on multiple platforms.Β By activating Heart2Remind campaigns, Coca Cola managed to engage 5,250 π users and get them to opt-in to future communications around this initiative.
What they wanted to achieve
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Goal
Get Twitter users to watch a TV ad, with the possibility of winning a FIFA World Cup experience.
How they did it?
They launched reach campaigns to promote the event for a week, reach the maximum amount of audiences and attract opt-in users for future notifications.
Then optimised the campaign group set-ups and creatives between the first and second burst.
Finally, achieved significant improvement across metrics from the first to the second burst, with a 55% of decrease in CPL and 42.4% decrease in CPE
Performance
- 5,250 Twitter users with personalized reminders
- 2,318 opt-ins for Burst 1
- 55% decrease in CPL for Burst 1
- 2,946 opt-ins for Burst 2
- 42.5% decrease in CPE for Burst 2
Connect