BtcTurk
Automated reports for faster actionable insights.
BtcTurk provides a platform where users can trade easily and professionally
Itβs one of the biggest Bitcoin and cryptocurrency trading platform in Turkey, with nearly 5 million users.
Challenge
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Strategy:
To measure performance week-over-week and month-over-month for each account, device, and objective.
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Objective:
To maximize campaign performance while increasing the budget and reducing the costs.
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KPIs to track:
CPI
How they did it
Once a month, the BtcTurk team had a time-consuming task: creating a campaign report manually for every single campaign. They were running multiple campaigns at the same time with four objectives (app installs, app engagement, reach, and website clicks), but they were not able to see real-time data to understand and compare campaign performances. The Wise.blue team offered them a smarter and faster solution: automated reporting. With the help of the Genart Medya CSM team β who optimizes BtcTurkβs π campaigns β BtcTurk was able to see the performance in just one click, easily analyse the results on a customizable dashboard, break down campaign statistics by using numerous filters and graphs, and get access to a wide range of metrics, all of which was presented in a visually compelling way through tables in graphs in real-time. In just one month, BtcTurk lowered the CPI by 50% on app install campaigns.
Performance
- 50% CPI improvement on app install campaigns
- 70% Improvement in the time needed to analyse and optimize campaigns
- Easier comparison of campaign performance
Case Studies.
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