Axia & Heart2Remind
Using Heart2Remind to attract new customers during the Earnings Season
Axia Trade is one of the most secure and trusted trading online brokers in the MENA region.
It empowers clientsā€™ investment decisions by providing a unique practical educational program backed by original resourceful materials.
What they wanted to achieve
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Goal
To acquire new customers with š¯•¸ (formerly Twitter) ads, during the Earnings season. Target markets included Saudi Arabia, Qatar, Kuwait, United Arab Emirates.
How they did it?
Axia utilised the Earnings season to attract more customers by promoting news of upcoming Q3 reports from big companies.
Together, we launched a Heart2Remind campaign - first, we reached a broad audience inviting them to opt in, and then, we targeted engaged users announcing the release of the Q3 reports and how they could buy company stocks via the Axia Trade app.
We ran different types of creatives for a variety of company stocks, and managed to reach ~518k unique users. We also received 284 likes and the average CPL was $4.72.
Performance
- 518k Unique UsersĀ Reached
- $4.72 CPL
- 284 Likes
Case Studies.
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