Bid Scheduling: Axia's Strategy for Enhanced Campaign Efficiency
63% improvement of CPM with Smart Bid Scheduling
Connecting traders with the most liquid markets in the world.
Axia Trade, one of the most secure and trusted trading online brokers in the MENA region, empowers clientsโ investment decisions by providing a unique practical educational program backed by original resourceful materials.
Upon analyzing campaign performance and pacing across various times and dates, it was discovered that a significant number of impressions were occurring during periods when the performance for the client’s primary KPIs was at its lowest.
The Strategy
-
Objective:
Execute campaigns automatically at designated times according to a predetermined schedule.
-
Strategy
Within Wise.blue's bid scheduling system, campaigns were configured to utilize a maximum bid strategy. This system cleverly adjusted bids based on intended campaign activity periods. When campaigns were not meant to run, bids automatically reduced to their minimum levels. In contrast, during periods designated for active campaigns, bids were programmed to gradually increase, ensuring optimal visibility and potential conversions.
-
KPIs to track:
CPM
Campaign Efficiency
The ability to control and adjust campaign bids is sometimes an important and impactful tactic. It allowed AXIA to conserve budgets, share brand messaging when theyโre most relevant and focus spending on the days or times that work best for campaigns.
Performance
- 63% Improvement in CTR
Case Studies.
Related Articles
Alinma Bank and Mindshare in Middle East Boost ๐ Followers While Slashing CPF by 70%
Founded in 2006 by royal decree, Alinma Bank has a strong record of accomplishment of supporting the national economy and helping individuals and businesses pursue their goals and aspirations.
Axia
Axia & Heart2Remind
Connect