Asharq News
Together we generated âa professional Automated Dashboardâ which improved the efficiency and effectiveness of the campaigns along with the team’sâ time.
Asharq, a Pan Arab 24/7 television network and dedicated digital platform, shares news and updates in Arabic, with a goal to inform and engage Middle East audience.
Headquartered in Riyadh, with central offices in the Dubai International Financial Centre, UAE, and Washington D.C., Asharq has major hubs and studios in Cairo and Abu Dhabi. It also has regional offices and correspondents across key Arab countries and in global capitals, in addition to access to the content produced by hundreds of reporters from Bloomberg’s network around the world.
The Strategy
-
Challenge:
Being a TV station with multiple channels, Asharq has more than 40 active accounts on đ. Tracking the performance of the different account, objectives and funding sources is a challenge and a time consuming matter.
-
Objective:
To improve the efficiency and data visualization by introducing Wise.blueâs automated dashboard .
-
Metrics
Time optimisation and efficiency
How we did it
Along with the help of Wise.blueâs expert team, we onboarded all accounts to the platform and with the help of our unique reporting and analytics tool, we were able to provide enhanced and actionable campaign insights in real time and in one place. Â
âA professional Automated Dashboardâ which improved the efficiency and effectiveness of the campaigns along with the team’sâ time.
Results
-
- More strategic time for the team
-
- Easier performance comparison
Connect