Alghad TV: Reaching 1M Followers Through Optimized X Campaigns & reducing CPF by 60%
Alghad TV considers Wise.blue an essential tool for their daily operations, enabling them to achieve their marketing objectives and maximize their impact on X.
Alghad TV, a leading Arabic-language news channel established in 2012, broadcasts 24/7 news coverage via satellite and online platforms to a global audience.
With a commitment to impartial reporting, Alghad TV strives to present a balanced perspective in a region often characterized by media bias. The channel leverages a vast network of 34 news bureaus & over 50 correspondents worldwide to deliver accurate and comprehensive news coverage.
The Strategy
-
Objective:
Alghad TV sought to increase website traffic and decrease cost-per-follow (CPF) by reducing cost-per-link-click (CPC) on their X (formerly Twitter) advertising campaigns. They also aimed to significantly grow their X follower base.
-
Strategy:
Alghad TV partnered with Wise.blue to optimize their X advertising campaigns and achieve their objectives. Wise.blue's platform provided solutions to several challenges Alghad TV faced with X's native advertising platform.
-
Results
By leveraging Wise.blue's platform and innovative features like the followers workaround and Autopilot, Alghad TV achieved outstanding results: (a) Reached 1 Million Followers: Wise.blue played a key role in helping Alghad TV achieve their ambitious goal of reaching 1 million followers on X. (b) Reduced CPF by reducing CPLC: Within just three months, Alghad TV decreased their CPF by 60% and their CPLC by ≅62%, significantly improving the efficiency of their advertising spend. (c) Increased Website Traffic: The optimized campaigns drove a substantial increase in website traffic, expanding Alghad TV's reach and audience engagement. (d) Improved Workflow Efficiency: Wise.blue's tools and features streamlined Alghad TV's advertising workflow, saving time and resources.
How we did it
- Enhanced Ad Creation: Wise.blue’s search functionality and bulk ad creation tools streamlined campaign setup, allowing Alghad TV to create multiple ads simultaneously and significantly reducing time spent on repetitive tasks. This contrasted with X’s Ads Manager, which lacked efficient search functionality and limited ad creation to one tweet at a time.
- Efficient Ad Group Duplication: Wise.blue’s copy feature enabled streamlined duplication of ad groups while minimizing duplicate ads, optimizing budget allocation, and simplifying campaign management. This addressed the issue of X’s Ads Manager creating multiple identical ads during duplication, which diluted budget and complicated campaign oversight.
- Advanced Analytics & Performance Tracking: The Wise.blue dashboard provided in-depth charting and analytics, offering valuable insights into campaign and ad group performance over time. This data-driven approach empowered Alghad TV to make informed decisions and optimize campaigns effectively.
- Overcoming X Ads Manager Limitations: Wise.blue provided workarounds for technical issues encountered with X Ads Manager, such as difficulties modifying campaign budgets and creating specific types of ads. This ensured smooth campaign execution and uninterrupted workflow.
Results
- -60% Cost-per-follower
- -62% Cost-per-link-click
- 1M Followers
Connect