Alghad News
Together we elevated engagement while achieving substantial growth in 𝕏 followers, fostering a vibrant and dedicated audience.
Established in 2012, Alghad TV is a prominent Arabic-language news channel available via satellite and online platforms.
The channel is dedicated to providing 24/7 coverage of international and Middle Eastern news to a diverse global audience. With a network of 34 news bureaus and over 50 correspondents worldwide, Alghad TV maintains a commitment to delivering impartial and accurate news, steering clear of sectoral and regional conflicts. In a region marked by media divisions and polarization, Alghad TV serves as an alternative voice, promoting a culture of tolerance and seeking to broaden its viewers’ perspectives.
The Strategy
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Challenge:
With the ambitious target of reaching 1 million followers for Alghad News in 2023, Wise.blue managed to address a curveball, as in August 2023, 𝕏 discontinued 'Promoted Accounts' (Follower Objective) ads and shifted focus to video and interactive formats.
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Objective:
Elevate engagement to create an enthusiastic and active community, while achieving substantial growth in followers on 𝕏, fostering a vibrant and dedicated audience.
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Results
Before the discontinuation of the 'Followers Objective,' the Cost Per Follower (CPF) maintained an impressive average of $0.8. However, following its deprecation on August 11, this average CPF skyrocketed to approximately $8. We executed a remarkable turnaround, slashing the average CPF to an astonishing $2.7. This was achieved by harnessing alternative objectives and introducing a clever pop-up message with a compelling 'Follow' call to action, simplifying the user's path to become a follower.
How we did it
With our unwavering commitment, we dived in to support Alghad News in achieving their goal despite these new limitations and explored alternative objectives like Engagement, Reach, and Video Views.
Creative optimization: We introduced tailored creatives with a user-friendly pop-up message, making it easier for users to follow Alghad’s page.
The result is a promising and exciting path forward, characterized by innovation and a strong potential for success.
Results
- -65% Cost-per-follower
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