A1 Adria League Scores 2X Higher Impressions & 2X Lower CPM with Wise.blue Poll Ads

A1 Adria League is a gaming project by A1, a leading telecommunications operator in the Adria region.

They sought to increase engagement and reach for their gaming content and community.

Learn how Wise.blue joined the game.

Objective

A1 Adria League aimed to achieve higher engagement and reach for their video content while optimizing cost efficiency.
Hypothesis

We hypothesized that combining Poll Ads with Video Views would result in higher engagement, lower CPMs, and increased impressions compared to standard Video View campaigns.
Solutions

Leveraging Wise.blue's unique "Poll Ads + Video Views" feature, we designed a campaign that combined the power of interactive polls with the reach of video advertising. This allowed A1 Adria League to simultaneously capture audience attention and gather valuable insights.

The Wise.blue campaign achieved significantly lower CPMs compared to a standard Video View campaign running concurrently on X.
With the same budget, the Wise.blue campaign delivered double the impressions.
Poll Ads drove higher engagement rates compared to the standard video campaign.
The interactive nature of Poll Ads resulted in 2,400 more clicks, indicating increased user interest and interaction.

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